Seeing the Barnes
2018–2021

The Barnes partnered with Karma Agency to launch the marketing campaign “You’ll never stop seeing the Barnes” in 2018. The scope was a branding framework unifying diverse Barnes experiences under a unique single-minded positioning, setting the Barnes apart from any other museum. The marketing creatives, which show compelling visual similarities between masterpieces & iconic locations/people in Philadelphia express Barnes’s democratic vision: art is for everyone. This was also meant to break down perception barriers around the Barnes being inaccessible or "not for me" by showing that art is everywhere. The media mix consisted of traditional advertising (print, TV, radio, outdoor) to generate awareness while digital initiatives (social, email, website landing page) drove audience engagement, converted awareness into visits, & unpacked stories of all the ways one will never stop seeing the Barnes.

Read more at barnesfoundation.org/seeingthebarnes

+ Type: Calibre by Klim Type Foundry
+ Creative Direction: Karma Agency
+ Art Direction & Graphic Design: Olivia Verdugo
+ Portrait Photography: Michael Perez

Suzanne Valadon
2021—2022

Suzanne Valadon: Model, Painter, Rebel explores the life, art, and legacy of groundbreaking French painter Suzanne Valadon in her first major US exhibition. Confrontational and witty, her works tackle themes that remain provocative today: female desire, the conflicts of marriage and motherhood, and a woman’s experience of her own physicality.

Exhibition materials featured a combination of the brazen Plakat and the more feminine Canela, evoking the push-pull of Valadon's work. The intro wall for this exhibition was hand-painted by Gibbs Connors, and you may view a time lapse of it's installation here.

+ Type: Plakat by Out of the Dark, Canela by Commercial Type
+ Art Direction: Olivia Verdugo  
+ Graphic Design: Olivia Verdugo, Pauline Nyren
+ Curator: Nancy Ireson
+ Exhibition design: Yaumu Huang


Renoir: Father and Son / Painting and Cinema presents a rich and fascinating dialogue between painter Pierre­Auguste Renoir (1841-1919) and his son, filmmaker Jean Renoir (1894-1979).

In designing this suite of materials, our goal was to link the two men's work visually and freshly present the frequently misunderstood Pierre-Auguste's paintings. We used tight crops and bright colors to juxtapose Jean's Technicolor films with the lush textures of his father's impressionist paintings. Typography took inspiration from the quirkily typeset movie posters of the younger Renoir's films. The logotype involved tracing over the typeface Bluu to introduce intentional imperfections and evidence of the hand.

+ Type: Bluu Next by Black[Foundry], Domaine Sans by Klim Type Foundry
+ Art Direction: Olivia Verdugo  
+ Graphic Design: Olivia Verdugo, Pauline Nyren 

Barnes exhibition advertising
exhibition, core branding, advertising
2018—2021

While exhibitions receive their own identities in print and on-site, exhibition advertising adheres to Barnes "core" branding to maximize Barnes brand awareness.

Please check back as I will be updating this project with new works.

+ Typefaces: Calibre by Klim Type Foundry
+ Creative Direction: Karma Agency
+ Art Direction and Graphic Design: Olivia Verdugo  

©2021