Statues Never Die
exhibition, identity, print
2022
Concept branding, invitation suite, and brochure for exhibition Isaac Julien: Statues Never Die. This show was an immersive, five-screen video installation exploring the relationship between Dr. Albert Barnes and Alain Locke.
+ Type: NaN Jaune by Studio Triple and Nautica by Resistenza
+ Art Direction: Olivia Verdugo
+ Graphic Design: Olivia Verdugo, Pauline Nyren
+ Mockups: Pauline Nyren
+ Photography: Alexander J Rotondo
+ Type: NaN Jaune by Studio Triple and Nautica by Resistenza
+ Art Direction: Olivia Verdugo
+ Graphic Design: Olivia Verdugo, Pauline Nyren
+ Mockups: Pauline Nyren
+ Photography: Alexander J Rotondo
The Barnes partnered with Karma Agency to launch the marketing campaign “You’ll never stop seeing the Barnes” in 2018. The scope was a branding framework unifying diverse Barnes experiences under a unique single-minded positioning, setting the Barnes apart from any other museum. The marketing creatives, which show compelling visual similarities between masterpieces & iconic locations/people in Philadelphia express Barnes’s democratic vision: art is for everyone. This was also meant to break down perception barriers around the Barnes being inaccessible or "not for me" by showing that art is everywhere. The media mix consisted of traditional advertising (print, TV, radio, outdoor) to generate awareness while digital initiatives (social, email, website landing page) drove audience engagement, converted awareness into visits, & unpacked stories of all the ways one will never stop seeing the Barnes.
Read more at barnesfoundation.org/seeingthebarnes
+ Type: Calibre by Klim Type Foundry
+ Creative Direction: Karma Agency
+ Art Direction & Graphic Design: Olivia Verdugo
+ Portrait Photography: Michael Perez
Read more at barnesfoundation.org/seeingthebarnes
+ Type: Calibre by Klim Type Foundry
+ Creative Direction: Karma Agency
+ Art Direction & Graphic Design: Olivia Verdugo
+ Portrait Photography: Michael Perez
Marie Cuttoli
exhibition, identity, print, advertising
2020
Exhibition identity, brochure, ad campaign, and invitation for Marie Cuttoli: The Modern Thread from Miró to Man Ray at the Barnes Foundation.
In 1930s Paris, leading modern artists experimented with tapestry design, thanks to pioneering entrepreneur Marie Cuttoli (1879–1973). Cuttoli lived between Algeria and Paris and collected work by artists such as Pablo Picasso, Joan Miró, and Georges Braque. This exhibition traces her career, from her early work in fashion and interiors to her revival of the French tapestry industry.
Read more at barnesfoundation.org/whats-on/exhibition/marie-cuttoli
+ Type: Beatrice by Sharp Type
+ Art Direction & Graphic Design: Olivia Verdugo and Pauline Nyren
In 1930s Paris, leading modern artists experimented with tapestry design, thanks to pioneering entrepreneur Marie Cuttoli (1879–1973). Cuttoli lived between Algeria and Paris and collected work by artists such as Pablo Picasso, Joan Miró, and Georges Braque. This exhibition traces her career, from her early work in fashion and interiors to her revival of the French tapestry industry.
Read more at barnesfoundation.org/whats-on/exhibition/marie-cuttoli
+ Type: Beatrice by Sharp Type
+ Art Direction & Graphic Design: Olivia Verdugo and Pauline Nyren
Suzanne Valadon: Model, Painter, Rebel explores the life, art, and legacy of groundbreaking French painter Suzanne Valadon in her first major US exhibition. Confrontational and witty, her works tackle themes that remain provocative today: female desire, the conflicts of marriage and motherhood, and a woman’s experience of her own physicality.
Exhibition materials featured a combination of the brazen Plakat and the more feminine Canela, evoking the push-pull of Valadon's work. The intro wall for this exhibition was hand-painted by Gibbs Connors, and you may view a time lapse of it's installation here.
+ Type: Plakat by Out of the Dark, Canela by Commercial Type
+ Art Direction: Olivia Verdugo
+ Graphic Design: Olivia Verdugo, Pauline Nyren
+ Curator: Nancy Ireson
+ Exhibition design: Yaumu Huang
Exhibition materials featured a combination of the brazen Plakat and the more feminine Canela, evoking the push-pull of Valadon's work. The intro wall for this exhibition was hand-painted by Gibbs Connors, and you may view a time lapse of it's installation here.
+ Type: Plakat by Out of the Dark, Canela by Commercial Type
+ Art Direction: Olivia Verdugo
+ Graphic Design: Olivia Verdugo, Pauline Nyren
+ Curator: Nancy Ireson
+ Exhibition design: Yaumu Huang
Soutine / de Kooning
exhibition, identity, print, advertising
2021
Soutine / de Kooning: Conversations in Paint, organized by the Barnes and the Musées d’Orsay et de l’Orangerie, Paris, presents nearly 45 works by these titans of 20th-century art. The exhibition considers how Soutine’s paintings, with their built-up surfaces and energetic brushwork, served the art of de Kooning, shaping his groundbreaking figurative/abstract works in the late 1940s and beyond.
+ Type: Sometimes Times by Boulevard Lab and Untitled Sans by Klim Type Foundry
+ Art Direction: Olivia Verdugo
+ Graphic Design: Olivia Verdugo and Pauline Nyren
+ Photography: Alexander Rotundo and Colleen Hankerson
+ Mockup: Pauline Nyren
+ Type: Sometimes Times by Boulevard Lab and Untitled Sans by Klim Type Foundry
+ Art Direction: Olivia Verdugo
+ Graphic Design: Olivia Verdugo and Pauline Nyren
+ Photography: Alexander Rotundo and Colleen Hankerson
+ Mockup: Pauline Nyren
©2024
