Bill Viola
2019

Exhibition identity, brochure, and invitation for I Do Not Know What It Is I Am Like The Art of Bill Viola at the Barnes Foundation. 

American artist Bill Viola (b. 1951) is renowned for his genre-defying work in new media. His installations feature moving images that invite meditations on birth, death, spiritual themes, and the nature of human consciousness.

Viola's works frequently feature strongly centered compositions, which we chose to mirror in the exhibition identity. The brochure is printed economically in black ink on uncoated stock. The invitation features black spot UV ink on matte-coated black stock, evoking Viola's art's quiet, dark nature. Exhibition wall texts were executed through silk-screen printing directly to the wall and cut vinyl application.

+ Type: Cirka by Pangram Pangram
+ Art Direction: Olivia Verdugo
+ Graphic Design: Olivia Verdugo and Pauline Nyren
+ Curator: John G. Hanhardt
+ Exhibition Design: Dan Kershaw
+ Exhibition Photography: Sean Murray 
+ Invitation Photography: Ian Shiver
Suzanne Valadon
2021—2022

Suzanne Valadon: Model, Painter, Rebel explores the life, art, and legacy of groundbreaking French painter Suzanne Valadon in her first major US exhibition. Confrontational and witty, her works tackle themes that remain provocative today: female desire, the conflicts of marriage and motherhood, and a woman’s experience of her own physicality.

Exhibition materials featured a combination of the brazen Plakat and the more feminine Canela, evoking the push-pull of Valadon's work. The intro wall for this exhibition was hand-painted by Gibbs Connors, and you may view a time lapse of it's installation here.

+ Type: Plakat by Out of the Dark, Canela by Commercial Type
+ Art Direction: Olivia Verdugo  
+ Graphic Design: Olivia Verdugo, Pauline Nyren
+ Curator: Nancy Ireson
+ Exhibition design: Yaumu Huang

10 Years of 30 Americans
2019–2020

30 Americans showcases works by many of the most important African American artists of the last three decades. This provocative exhibition focuses on racial, sexual, and historical identity issues in contemporary culture while exploring the powerful influence of artistic legacy and community across generations.

The Barnes presentation marked the tenth anniversary of this groundbreaking show and its debut in Philadelphia. 10 Years of 30 Americans is an illustrated essay by curator Gwendolyn DuBois Shaw, which discusses the historical importance of 30 Americans and its lasting impact on the art world.

We selected the typefaces used in the design of 10 Years of 30 Americans for their unique character and idiosyncratic design. Headlines are comprised of Trash by Brutatype, which displays an elegant strength, while text blocks are set in justified GT Flexa by Grilli Type, a quirky yet clear contemporary typeface. Imagery interrupts the text throughout, breaking up the justified blocks and creating interesting visual patterns, while notes comment on the main content. Notes are set in the margins rather than at the foot of each page to allow for a more conversational relationship between them and the main text.

With silver foil stamping and full-color imagery, the book's cover features a selection of iconic works from 23 of the show's artists. On the front, these works surround a monumental title, and on the back, they encircle a list of names of the 30 artists. With such an impressive roster of important artists and works, we felt choosing just one representative image could not do this presentation justice. Instead, we showed the diversity of mediums and forms that make 30 Americans so special.

+ Type: Trash by Brutatype, GT Flexa by Grillitype
+ Art Direction: Olivia Verdugo
+ Graphic Design: Pauline Nyren and Olivia Verdugo
+ Organizing curator: Gwendolyn DuBois Shaw
+ Exhibition Photography: Sean Murray
+ Flat Photography: Ian Shiver


Renoir: Father and Son / Painting and Cinema presents a rich and fascinating dialogue between painter Pierre­Auguste Renoir (1841-1919) and his son, filmmaker Jean Renoir (1894-1979).

In designing this suite of materials, our goal was to link the two men's work visually and freshly present the frequently misunderstood Pierre-Auguste's paintings. We used tight crops and bright colors to juxtapose Jean's Technicolor films with the lush textures of his father's impressionist paintings. Typography took inspiration from the quirkily typeset movie posters of the younger Renoir's films. The logotype involved tracing over the typeface Bluu to introduce intentional imperfections and evidence of the hand.

+ Type: Bluu Next by Black[Foundry], Domaine Sans by Klim Type Foundry
+ Art Direction: Olivia Verdugo  
+ Graphic Design: Olivia Verdugo, Pauline Nyren 

Barnes exhibition advertising
exhibition, core branding, advertising
2018—2021

While exhibitions receive their own identities in print and on-site, exhibition advertising adheres to Barnes "core" branding to maximize Barnes brand awareness.

Please check back as I will be updating this project with new works.

+ Typefaces: Calibre by Klim Type Foundry
+ Creative Direction: Karma Agency
+ Art Direction and Graphic Design: Olivia Verdugo  

©2021