Barnes Foundation Museum Signage
Wayfinding, environmentalIn the fall of 2020, as the Barnes Foundation Museum prepared to reopen after months of pandemic closure, the challenge was practical and communicative at once. Ticketing was relocated to the small outbuilding visitors encounter before reaching the main entrance, both to keep congestion out of the lobby and to create a point of contact with passersby who might not yet know the museum had returned. The solution was to make that outbuilding impossible to overlook.
We wrapped the building in bright, Barnes-branded large-format vinyl graphics, designed to do three things simultaneously: announce the reopening loudly and visibly to the street, provide clear wayfinding for visitors navigating a newly reconfigured arrival sequence, and communicate Covid safety protocols in a way that felt considered rather than bureaucratic. The project required thinking at architectural scale, translating brand language into an environmental system that could be read from a distance, understood quickly, and installed cleanly on an existing structure.
+ Type: Calibre by Kilm Type Foundry
+ Art Direction and Graphic Design: Olivia Verdugo
© 2026 Olivia S Verdugo